Module code: 346

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Cross-Cultural Business Meetings: Italy to UAE

1 ❓ Pre-Meeting Preparation Differences

Italian habit: Arriving exactly on time or a few minutes late
UAE expectation: Arrive 10-15 minutes early for protocol arrangements
Practical adjustment: Schedule arrival 15 minutes before meeting time for proper majlis seating arrangements and ceremonial coffee

💬 An Italian executive meets with a cultural consultant in Dubai before an important business meeting

Sarah: “So Marco, how have you prepared for tomorrow’s meeting with Al-Rashid Holdings?”
Marco: “I’ve reviewed the financial projections and prepared a detailed PowerPoint presentation.”
Sarah: “That’s a good start, but in the UAE, relationship-building takes precedence over immediate business discussions. Have you researched Mr. Al-Rashid’s background?”
Marco: “I wasn’t aware that was customary. What should I know?”
Sarah: “His family has been in trading for three generations. They value heritage and long-term partnerships. Perhaps you could mention your company’s history?”
Marco: “I see. Should I modify my presentation to emphasize our company’s legacy first?”
Sarah: “Exactly. And don’t be surprised if the first meeting focuses more on getting to know each other than business details.”

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2 🕘 Meeting Opening – How to Survive The First 5 Minutes

The UAE Way:
– How they start: Formal greetings with ‘As-salaam-alaikum’ followed by handshakes
– Small talk expectations: Yes, extensive – family, travel, weather (never politics)
– Getting to business: Wait for senior host to signal

Script for Success:
‘As-salaam-alaikum, thank you for your kind hospitality’
‘I trust you and your family are well’
‘I look forward to our discussion when you feel it’s appropriate’

💬 First moments of the business meeting in UAE office

Mr. Al-Rashid: “As-salaam-alaikum, Mr. Rossi. Welcome to our offices.”
Marco: “Wa-alaikum-salaam, Mr. Al-Rashid. Thank you for your kind invitation.”
Mr. Al-Rashid: “Please, join me for some Arabic coffee first. How are you finding our city?”
Marco: “Dubai is truly magnificent. The blend of tradition and modernity is impressive.”
Mr. Al-Rashid: “Indeed. I understand this is your first visit to the UAE?”
Marco: “Yes, though I’ve been studying your business culture extensively.”

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3 🕙 During the Meeting – Communication Patterns

Presenting Ideas:
– Italian style: Direct and passionate presentation ❌ May cause: Discomfort
– UAE style: Measured, respectful delivery

Use: ‘Perhaps we might consider…’

Disagreeing Safely:
– Never: ‘I disagree with that approach’
– Instead: ‘Your perspective is valuable. Another angle to consider might be…’
– Follow with: ‘What are your thoughts on this alternative?’

Asking Questions:
– Timing: After the senior person has finished speaking
– Phrasing: ‘Would you kindly clarify…’
– Frequency: Limited – save detailed questions for follow-up

4 🎯 Decision-Making Moments

In UAE meetings, decisions happen:
– Through consensus building and senior approval
– Key phrase to listen for: ‘Inshallah, we shall proceed’
– Your role: Express gratitude and confirm understanding
– Never: Push for immediate commitments

5 🕛 Meeting Close & Follow-Up

Ending Strong:
– Signal phrase: ‘We have been most grateful for your time’
– Your response: ‘Thank you for your generous hospitality’
– Final gesture: Wait for host to stand first

Follow-up Protocol:
– Timeline: Within 24 hours
– Format: Formal email with honorific titles
– Opening line: ‘Following our valued meeting…’
– Action items: Frame as suggestions pending approval

6 👀 Emergency Phrases

– To buy time: ‘Your point deserves careful consideration’
– To clarify without offending: ‘To ensure I fully understand…’
– To recover from a mistake: ‘I sincerely apologize for any misunderstanding’
– To politely exit: ‘Please excuse me for a moment’
Quick Win: Always defer to hierarchy and show respect for senior positions

📝 Key Vocabulary Recap

protocolformal rules and procedures in business or diplomatic situations
majlistraditional Arabic meeting or sitting room
ceremonial coffeetraditional Arabic coffee served as part of formal hospitality
formal greetingsculturally appropriate ways of addressing people in business settings
honorific titlesformal titles used to show respect (e.g., Sheikh, Your Excellency)
consensus buildingprocess of reaching agreement through group discussion
hierarchysystem of organizing people according to their importance
inshallahArabic phrase meaning ‘if God wills it’, used when discussing future plans
hospitalitythe friendly and generous treatment of guests or visitors
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